Earlier this year i managed to hustle my way onto the committee of Leeds Met Snowsports for the year 09/10. One of the aims of this new committee is to drastically expand the club attracting more people from the uni to join, competing for us across the UK and Europe but more importantly getting super silly smashed with us! Anyway every year the club has a huge order of designed hoody's made, which we then sell on to the memebers, now being a cheeky designer myself i volunteered to design the hoodys. These consisting of the type, 'Leeds Met Sn
owsports' and a designed logo/pattern.
The first thing i chose to do was to play around with the title of Leeds Met Snowsports. I didnt have any real initial design ideas but i knew i wanted it to be versatile and something that could be used not only for the hoody's but for a website, flyers, t-shirts, leaflets and any promo stuff.
Excuse the cliche use of Helvetica Neue and CMYK colour scheme, but its just a quick and easy way to make initial ideas look better, then again it will be for commercial use and is targeted at students, and students love CMYK! fact.
With the layout of the words atm my fave is the leeds met on top and snowsports on bottom and for just for fun putting my own little thing in there with the 3 /'s.
I was torn after this between the standard helvetica and the bottom typeface, Birth of a Hero.
What i liked about the bottom typeface was the faded, rough edges throughout, so i tried to create that with the Helvetica.
There it is sportsfans, cheeky bit of splatter, looks a bit like snow no? I was happy with it and although it didnt take long i think i might keep it as the feedback i got from the other committee members was all positive!